What Is Master Data Management?Master data management (MDM) is a methodology that identifies the most critical information within an organization—and creates a single source of its truth to power business processes. MDM involves a number of technology solutions, including data integration, data quality, and business process management (BPM). It delivers:
A complete MDM solution addresses the critical business objectives digital organizations face. Informatica MDM offers the only true end-to-end solution, with a modular approach to ensure better customer experience, decision making and compliance. |
![]() The amount that the median Fortune 1000 company could boost revenue annually by increasing data usability 10% |
Your business runs many applications that store data—financial systems, marketing systems, customer service systems, and so on. Each application has built its own version of data "truth.” But which one is right? Not knowing can cost your organization significantly. You know you’re in trouble when business processes start breaking down. You don’t know what products your customers have bought. You don’t know which products are selling well, or through which channels. You can’t get important compliance documents completed on time. You can’t get marketing campaigns out the door, and when you finally do, ROI suffers. |
What to look forNot all MDM solutions are created equal. When considering options, look for these features:
|
![]() The customer retention rate of best-in-class companies who have established a consistent view of customers across systems compared to laggards |
![]() Informatica has been #1 in customer loyalty for 11 years running. |
Why Informatica?Informatica Master Data Management is the market’s only end-to-end MDM solution that is both easy-to-deploy and flexible enough to solve your unique business challenges. Its benefits include:
|